Jennifer Yousem is the Founder of I Heart EBITDA, an agency dedicated to translating finance into a digestible language for midmarket and emerging enterprises. After beginning her career in equity research, Jennifer transitioned to corporate finance, where she worked with countless CEOs at...
When 2020 began, cautious optimism reigned in the middle market. Growth forecasts, expected hiring, and economic confidence were high, although trending slightly lower compared to the robust performance and glowing optimism of the last half of the decade that was ending. The expansion seemed...