The expression “Do as I say, not as I do” has profound implications for business leaders. The best leaders model the behavior they expect of their organizations, and they do it consistently as they are always “on stage” and noticed by all levels of the organization in one way or another, especially in an age of social media. In contrast, those who say one thing but do another often engender cynicism, apathy, turnover and, at times, intentional misbehavior. Modeling positive behavior requires forethought, planning and discipline. To stay honest, don’t be afraid to ask others: What type of leader am I?