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How Midsize Enterprises Can Fight — and Win — the War for Talent with Jeff Green, Co-Founder and Principal of PROXUS

By Jeremy Weisz posted 12-29-2021 04:00 AM


The Great Resignation, which is still sweeping across the US, is having a big impact on the growth of companies of all sizes and in almost every industry. But midsized companies may be suffering most — because overall they grow faster than other companies, and because their HR teams are often lean and not well equipped to deal with the problem. So what can organizations do to combat this issue, attract top talent, and retain strong employees?

With an extensive history as an HR executive, Jeff Green reminds organizations that “your ability to scale up and grow is tied directly to your ability to find and retain the people that you need to support that growth.” Mid-market companies, in particular, are seeing tremendous opportunities in the marketplace — but they don’t have the staff to expand and take their businesses to the next level. That’s why Green founded his firm, PROXUS: to help companies align their people strategy with their business strategy and hire employees that will help their organizations thrive.

Green recently co-authored an article for the Harvard Business Review on the best ways to attract and retain talent right now. His strategies? First, recognize that the war for talent is fought on two fronts — keeping talent and finding it. The better you do at the former, the easier the latter becomes. To help with retention, invest in opportunities for employee education and development, maintain a great culture and work environment, and strengthen talent management. If you want to attract the right individuals to your company, an employee-centered approach, stronger employer branding, and, above all, a more intentional, strategic approach will make a big difference.  Green talks about this and more as he joins Thomas A. Stewart on The Leading Edge — a place where new ideas emerge and are sharpened, and where leaders look to find the edge that brings success for themselves, their teams, and their enterprises.

In this episode of The Leading Edge, Thomas A. Stewart is joined by Jeff Green, the Co-founder and Principal of PROXUS, to talk about his top strategies for resolving current recruitment and retention issues. Green shares the mistakes many companies make in their hiring approach — and how to avoid them. He also details the importance of implementing a solid HR infrastructure, empowering leaders with the necessary management skills, and cultivating a great workplace culture.

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Here’s a glimpse of what you will learn:

  • Jeff Green discusses how the Great Resignation is harming growing organizations 
  • Why money isn’t necessarily the solution to current recruitment and retention issues
  • The strategies that can help you broaden your talent pool and retain strong employees 
  • Green’s tips for creating a solid HR infrastructure  
  • The importance of equipping your organization’s leaders with necessary management skills and knowledge
  • How to update your recruitment strategy and seek out the right candidates
  • Why a thoughtful, realistic, and long-term approach is vital to resolve talent challenges

About Our Guest:

Jeff Green Jeff Green is the Co-founder and Principal of PROXUS, a talent and HR professional services firm that helps organizations align their people with their business strategy so they can reach their full potential. In his current role, Green is responsible for driving long-term growth and profitability through strategic planning, business development, sales, and marketing. He also provides guidance to business leaders and HR executives, as well as coaching for PROXUS’ team of HR practitioners.

Green has over 24 years of experience in HR management. Before founding PROXUS, he was the Owner and President of Granatt HR and the Founder and President of Competitive Edge Group LLC. Green has received the Business Leadership Award from the National Multiple Sclerosis Society Philadelphia Chapter and a Minority Business Leader Award from the Philadelphia Business Journal.

Resources mentioned in this episode:

Sponsor for this episode:

The Leading Edge is brought to you by AchieveNEXT. 

AchieveNEXT empowers individuals, teams, and enterprises to meet ambitious growth goals through our powerful combination of peer-to-peer learning and solutions.

We bring together thousands of the top finance and HR leaders from across North America to connect and share business and industry insights through our Alliance Networks.

We empower individuals, teams and enterprises through powerful solutions which include 

- Diversity, Equity and Inclusion Training & Leadership Development 

- Business Relationship Training

- and Executive Coaching for individuals and teams.

This powerful combination helps today’s business leaders level up and achieve next-level growth.

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