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The Key to Achieving Explosive Sales Growth With Mark Roberts, CEO and Founder of OTB Sales Solutions

By Jeremy Weisz posted 12-06-2021 04:00 AM


Mark Roberts Mark Roberts, a current member of the AchieveNEXT Talent Management SolutionsTeam, has over 35 years of experience helping organizations drive profitable sales growth. He is the CEO and Founder of OTB Sales Solutions, where he uses a “no smoke and mirrors” approach to improve sales teams and boost profits. Mark has held senior roles in sales and marketing for SPARXiQ, The Timken Company, Gardner Denver, VMI, and Frito-Lay, among others. He is the author of Branding Backwards, the creator of the No Smoke and Mirrors blog, and a popular keynote speaker, trainer, and thought leader on LinkedIn.

Mark has been awarded The Business Excellence Award from the National Association of Sales & Marketing for his contributions to the industry. When he’s not boosting sales and marketing for clients, he can be found volunteering for various community organizations.

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Here’s a glimpse of what you’ll learn: 

  • Mark Roberts discusses the spark he found from helping companies align their goals and boost profits
  • What methods can a struggling sales team apply to be successful?
  • The importance of equipping your sales team with a formal sales process
  • Mark talks about following the data to drive higher ROI and develop better sales techniques
  • What are the keys to building a high-performing sales team?
  • Why solving a problem — not selling — generates greater sales success
  • Mark describes the data-driven sales model that can help you effectively target your customers’ needs
  • Mark’s approach to working with clients and his goals for the future

In this episode…

What are some of the most common mistakes that lose a sale? Many potential clients feel disconnected from a sales pitch and choose to walk away. So, how can you drive, nurture, and motivate your sales team to expand its potential? What is the key to instilling a sense of value into your employees that translates across all parts of your company?

Mark Roberts is an expert at helping organizations tap into their power and develop more effective sales teams. He has trained C-suite executives and sales teams to balance their roles and cultivate a culture of value — for both the company and their customers. Through his data-driven sales process, organizations have increased their revenue by as much as 10% to 15%.

In this episode of the Level Up podcast, Nick Araco sits down with Mark Roberts, CEO and Founder of OTB Sales Solutions, to talk about establishing a formal sales process to boost profits and achieve exponential growth. Mark explains how to bridge the gap between your sales team and the consumer to increase revenue, the insightful interview questions that can help you develop a stronger team, and the benefits of valuing the high-performing sellers in your organization.

Resources Mentioned in this episode

Sponsor for this episode...

This episode is sponsored by AchieveNEXT, subscription-based peer advisory networks for emerging and C-Suite leaders from across North America, and includes The CFO Alliance and The CHRO Alliance.

 Join the Network  that has connected more than 8,000 Modern Finance and HR leaders representing middle and emerging enterprises from diverse industries and markets. 

If you are an HR or financial leader with a need to connect to your peers and share ideas while learning best practices and market trends, visit us on the web at or check out our blog for more resources on how to take the next step in your journey.