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Turning Your Employees and Customers Into Loyal Fans with Ruby Newell-Legner, Founder of 7 Star Service

By Jeremy Weisz posted 11-15-2021 04:00 AM


Ruby Newell-Legner Ruby Newell-Legner is a Fan Experience and Employee Engagement Strategist and the Founder of 7 Star Service. She specializes in inspiring new service cultures in sports, leisure, and entertainment industries to create the ultimate fan experience. Ruby has worked with over 66 professional sports teams and several international sporting events ranging from the Olympics to the Super Bowl.

Ruby has presented approximately 3,000 staff development sessions in 24 countries and has been a member of the National Speakers Association since 1995. Previously, she was a swimming coach and recreation facilities manager for over 20 years, which taught her the importance of teamwork, leadership, and following your passion.

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Here’s a glimpse of what you’ll learn: 

  • Ruby Newell-Legner discusses how her passion for coaching sparked her desire to help people succeed
  • Why actively listening and connecting with your staff can lead to a boost in performance
  • Ruby talks about articulating your vision for scalable outcomes
  • The importance of building a foundation based on learning and growth
  • Ruby’s tips for increasing employee loyalty and retention
  • The impact of digitization on customer satisfaction in the sports and entertainment industries
  • Ruby sheds light on the role perception plays when scaling a business
  • Why you should take time to understand your customer

In this episode…

What is the science behind being a good leader? Are you searching for a way to increase customer satisfaction and employee retention rates while boosting your revenue? Ruby Newell-Legner has designed customized training programs to provide businesses with the tools they need to turn employees and customers into loyal fans — and she’s here to share her methods with you.

As a fan experience consultant, Ruby knows that creating customer loyalty and retention begins with employees. Her unparalleled passion for coaching has helped her develop key strategies for boosting the employee experience — and in turn promoting customer ratings, retention, and satisfaction. So, what is Ruby’s advice for leaders looking to attract and retain more employees and consumers?

In this episode of Level Up, Nick Araco sits down with Ruby Newell-Legner, a Fan Experience and Employee Engagement Strategist and the Founder of 7 Star Service, to discuss how to boost customer loyalty and retention through talent management. Ruby talks about creating a better colleague experience, the importance of articulating your vision, and why examining your perception and attitude can improve your team’s performance.

Resources Mentioned in this episode

Sponsor for this episode...

This episode is sponsored by AchieveNEXT, subscription-based peer advisory networks for emerging and C-Suite leaders from across North America, and includes The CFO Alliance and The CHRO Alliance.

 Join the Network  that has connected more than 8,000 Modern Finance and HR leaders representing middle and emerging enterprises from diverse industries and markets. 

If you are an HR or financial leader with a need to connect to your peers and share ideas while learning best practices and market trends, visit us on the web at or check out our blog for more resources on how to take the next step in your journey.