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The Culture-Strategy Connection with Jame Cofran, CEO of THRUUE

By Jeremy Weisz posted 07-28-2021 06:00 AM


Company culture: everyone knows it’s important; everyone knows that a strong culture helps create strong performance and that a passive or toxic culture is enervating or destructive. But when it comes to changing culture — well, as someone said, that can be like trying to nail Jell-o to a wall. How can you identify and change the areas of cultural weakness in your company? In what ways can you measure your organization’s gap between culture and strategy?

Jame Cofran knows. He is the CEO of THRUUE, a company that helps clients connect strategic planning to culture change from the start, rather than trying to do “the culture piece” separately. Jame says THRUUE’s clients have on average increased their growth rate by 9.47% after engaging with them to set strategy and shift culture — drawing a straight line that connects strategy to employee experience and front-line work to corner-office priorities. 

In this episode of The Leading Edge, Tom and Jame discuss practical ways to marry culture and strategy, so that culture is something you do, not just something you feel — and so that strategy is an outgrowth of who you are, not just a set of PowerPoint bullets. This is The Leading Edge — a podcast where new ideas are cultivated and leaders find their edge to succeed. Subscribe to never miss another episode! 

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Here’s a glimpse of what you will learn:

  • Jame Cofran talks about the different “flavors” of culture
  • The importance of building a culture that is tailored to the company needs in order to drive strategy
  • Jame describes the tools that measure cultural elements within an organization and implement strategies for improvement
  • The key to solving disconnection within teams: transparent conversation
  • How do you identify a hero?
  • Jame talks about the renegotiation of the employee and the employer 
  • The competitive advantage of demonstrating DEI within a workplace culture
  • Why the success of an organization lies with the empowerment of employees

About Our Guest:

Jame CofranJame Cofran is the CEO of THRUUE, an expert management consultancy that works at the intersection of culture and strategy. Prior to his time at THRUUE, he served as the Senior Vice President of Global Marketing and Business Development at CGI and was the Vice President of Financial Services Products at American Management Systems. 

Jame has more than thirty years of experience promoting the connection between strategy and culture. He specializes in helping organizations and people recognize and wield the power they need to achieve their potential to perform and grow. He is also a zealous competitive sailor and has competed in races in the Pacific and Atlantic Oceans and the Aegean Sea. 

Resources mentioned in this episode:

Sponsor for this episode:

The Leading Edge is brought to you by AchieveNEXT. 

AchieveNEXT empowers individuals, teams, and enterprises to meet ambitious growth goals through our powerful combination of peer-to-peer learning and solutions.

We bring together thousands of the top finance and HR leaders from across North America to connect and share business and industry insights through our Alliance Networks.

We empower individuals, teams and enterprises through powerful solutions which include 

-Diversity, Equity and Inclusion Training & Leadership Development 

-Business Relationship Training

- and Executive Coaching for individuals and teams.

This powerful combination helps today’s business leaders level up and achieve next-level growth.

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