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A Financially Driven Business Strategy with Jennifer Yousem, Founder of I Heart EBITDA

By Jeremy Weisz posted 11-05-2020 09:40 AM


Jennifer Yousem is the Founder of I Heart EBITDA, an agency dedicated to translating finance into a digestible language for midmarket and emerging enterprises. After beginning her career in equity research, Jennifer transitioned to corporate finance, where she worked with countless CEOs at corporate powerhouses nationwide. 

With over 20 years of financial experience, Jennifer has led teams in strategic and operational finance at top-level companies like Verizon, Daily Mail, and many more. Jennifer is also the Owner and Managing Director of Supporting Strategies, an Executive Member of Dreamers & Doers, and a Global Advisory Board Member for The CFO Alliance.

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Here’s a glimpse of what you’ll learn:

  • Jennifer Yousem describes her early career in finance 
  • What is the difference between finance and financial services?
  • How to create and address culture in your organization
  • What inspired Jennifer to start I Heart EBITDA?
  • Jennifer discusses the effective filtering method she uses to find her best clients
  • Jennifer’s approach to talent acquisition and development
  • Jennifer reveals how she finds balance and stays motivated while growing her empire

In this episode…

Not everyone is born with a love for numbers or a knack for people. Jennifer Yousem, however, has both—and she has been using this unique combination to help business owners build stronger financial strategies for more than 22 years. Jennifer understands that a business’ financial health is its lifeline to moving forward in any industry. That’s why it’s her mission to guide visionaries on their journey to million-dollar success.

To learn how to achieve the next level in your business, tune in to this episode of Level Up with host Nick Araco and his guest, Jennifer Yousem, the Founder of I Heart EBITDA. Jennifer discusses her early career in finance, her advice on talent and client acquisition, and the power of an effective financial strategy. Jennifer also shares the forward-thinking mindset behind her business success, and how she is helping other business owners level up!

Resources Mentioned in this episode

Sponsor for this episode...

This episode is sponsored by AchieveNEXT, subscription-based peer advisory networks for emerging and C-Suite leaders from across North America, and includes The CFO Alliance and The CHRO Alliance.

Join the Network that has connected more than 8,000 Modern Finance and HR leaders representing middle and emerging enterprises from diverse industries and markets.

If you are an HR or financial leader with a need to connect to your peers and share ideas while learning best practices and market trends, visit us on the web at or check out our blog for more resources on how to take the next step in your journey.